Industry
Sell Beauty & Cosmetics in China
China is the world’s second-largest beauty market and its consumers are some of the most brand-aware online. Skincare and colour cosmetics from overseas command strong demand — if positioned and compliant from day one.
#2
Largest beauty market in the world
$70B+
China beauty market size
Xiaohongshu
Where Chinese consumers discover beauty
E-Commerce
Tmall Global is the flagship channel for imported beauty, with Xiaohongshu and Douyin driving discovery.
Retail
Sephora, Watsons and department-store counters build premium positioning offline.
Compliance
NMPA cosmetics notification, ingredient compliance and labelling requirements.