Why China
The world's biggest consumer market is open
China offers scale no other single market matches — across online and offline retail. The numbers explain why foreign brands are moving in now.
1.4B+
Population — a consumer base larger than the US and EU combined
$6.9T
Consumer retail market — the world’s #2 and still growing
$2.6T
Annual imports — the world’s #2 importer for 16 straight years
$2.2T
Online retail — the world’s #1 e-commerce market
400M+
Middle-class consumers — more than the entire US population
15%
Share of global retail sales that happen in China
Sources: National Bureau of Statistics of China, General Administration of Customs, 2024.
Why Now
Three reasons foreign brands are entering
Digital-First Consumers
Chinese shoppers discover and buy online — Tmall, JD, Douyin and Xiaohongshu drive discovery.
Offline Still Matters
Membership clubs and discount stores are growing fast, giving brands a second channel to scale.
Open to Foreign Brands
Cross-border policies and bonded warehousing make it easier than ever to sell into China.