What does Discover China Market do?
Discover China Market helps foreign brands, product companies, industrial suppliers and investors understand how to enter China, choose the right route and connect with the right local resources.
Sell Your Brand to 1.4 Billion Chinese Consumers
Discover China Market helps foreign brands enter China through e-commerce platforms, retail buyers, supermarket chains, discount stores, compliance support and local operations. China is the world's #2 consumer market ($7.1T) and the #1 online retail market ($2.2T).
1.4B+
Chinese consumers
$7.1T
Consumer market (world's #2)
$2.6T
Annual imports (world's #2)
$2.2T
Online retail (world's #1)
400M+
Middle-class consumers
Data: National Bureau of Statistics of China, 2025.
Who We Are
Your China market entry partner
We are a China-based commercial intermediary helping foreign brands enter China's retail channels. From e-commerce to supermarkets and discount stores, we act as your local team on the ground.
Local Expertise
On-the-ground knowledge of Chinese retail, buyers and consumers.
Channel Access
Direct relationships with e-commerce operators and retail buyers.
End-to-End Support
Compliance, supply chain and localisation handled for you.
Partnership
We stay engaged and adapt as your China business grows.
Our Services
Three ways we get you into China
China E-Commerce Entry
Launch your brand on Tmall Global, JD Worldwide, Douyin, Xiaohongshu and more. We connect you with the right operators and get you selling.
Learn More →Retail & Supermarket Entry
Get your products into Sam's Club, Costco, Hema, Yonghui, ALDI and discount chains. Channel matching, buyer access and negotiation.
Learn More →Full Market Entry & Compliance
Import compliance, Chinese trademark, labelling, supply chain and brand localisation - everything to enter China the right way.
Learn More →What We Help You Decide
China entry is a sequence of commercial decisions
We help you choose the right China route before money, time and introductions are wasted.
Market fit
Is there a real China demand case for your product, brand, technology or investment project?
Channel path
Should you start with e-commerce, retail buyers, distributors, industrial customers or local setup?
Readiness gaps
What must be fixed first: compliance, pricing, packaging, proof, service or local materials?
Execution order
What should happen now, what should wait, and what needs buyer or partner feedback first?
Case Stories
Products that sell like crazy in China
Chilean cherries, Thai durian, French wine - see how one market outsells entire countries.
Australia / Meat
Australian Beef
From Australian pastures to Chinese supermarkets
Chile / Fresh Fruit
Chilean Cherries
How a seasonal fruit became a Chinese New Year must-have
France / Wine & Spirits
French Wine
Bordeaux's road to the Chinese table
Norway / Seafood
Norwegian Salmon
Ice-fresh salmon, 48 hours from fjord to table
Thailand / Fresh Fruit
Thai Durian
From Thai orchards to China's livestream rooms
New Zealand / Fresh Fruit
Zespri Kiwifruit
How one kiwi brand conquered China
Invest in China
Foreign investment in China, by the numbers
Land, factories, company registration and direct government access. We help foreign investors set up and expand in China - from site selection to operations.
$2.9T+
Cumulative FDI utilized in China
1.24M+
Foreign-invested enterprises
$105B
FDI utilized in 2025
15+
Years of $100B annual FDI
How It Works
From first conversation to China traction
We turn interest in China into a practical market path: category fit, channel access, buyer conversations, compliance readiness and the first proof that your product can sell here.
Read the China Opportunity
We study your product, price, category, target buyer and demand signals to find the real opening: e-commerce, retail, supermarkets, industrial buyers or investment partners.
Shape the Entry Strategy
We define the channel sequence, compliance needs, localization points, pricing logic, buyer materials and the story Chinese partners need to believe.
Open the Right Doors
We connect you with operators, distributors, retail buyers, platforms, service partners or local government resources that match your category and ambition.
Build the First Proof
We help move from conversation to action: first buyer feedback, first listing path, first pilot order, first retail discussion or first investment landing plan.
China does not reward brands that only arrive. It rewards brands that arrive with the right story, the right partners and the right local proof.
FAQ
Common questions before you explore China
Who is this website for?
It is for companies outside China that already have a real product, brand, technology, equipment or investment plan and want to understand whether China can become a serious growth market.
Can you help with both consumer products and industrial projects?
Yes. Consumer brands usually need e-commerce, retail, distributor and compliance routes. Industrial companies need sector access, buyer credibility, technical positioning and local partner logic. Investment projects need site, policy and government-facing support.
Do you sell products directly or act as a marketplace?
No. We are not a marketplace and we do not list random products for sale. We help serious companies shape a China-entry path, prepare for buyers, understand channels and move toward qualified execution partners.
What should a company prepare before contacting you?
Prepare your company website, product information, target market, current sales proof, price range, certifications, budget and the specific China decision you need help making.
What is the best first step?
Start by reading the relevant Brand, Industry, Invest or Services page. If the opportunity looks serious, apply for membership review or contact us with a clear description of your company, product and China goal.